SERVICES
Knowing that risk is an inherent part of every decision, decision-makers rarely ignore good information. Extracting the full spectrum of insights and implications, Perspicacious elegantly balances academic science and commercial acumen in the design, deployment and delivery of research programs, so that outcomes can be confidently used for evidence-based decision-making.
A Full Spectrum of Services; From Black and White to Colour, and Beyond
Perspicacious’ progressive and ever-evolving research and consultation approaches enable a full spectrum of quantitative and qualitative data and insights to be captured and harnessed.
This ensures reliable and actionable knowledge capital from which to inform evidence-based decision-making.
Quantitative Methods
Validation and Measurement
Statistical analyses have evolved; not only providing ‘black and white’ answers relating to prevalence and scale, but also revealing human experience and motivations through advanced techniques such as segmentation analyses, hierarchical and predictive modelling, structural equation modelling, and econometrics.
Surveys | Experiments | Statistical Analysis | Mathematical Modelling
Qualitative Techniques
Inspiration and Discovery
The richness and depth derived from exploring the subtleties and complexities of the human experience using qualitative methods unearths the colour and movement; delivering an extremely powerful and compelling platform of detailed understanding.
Interviews | Focus Groups | Ethnography | Co-Design
Strategic Planning Services
Knowledge and Expertise
Perspicacious provides expert counsel and guidance to facilitate strategic planning and decision-making, ensuring alignment between organisational or project objectives and the best available evidence. This approach empowers stakeholders to chart a clear path forward, activate knowledge capital, and drive meaningful progress towards desired outcomes.
Speaking | Facilitation | Authoring | Advisory
Perspicacious’ principles, grounded in a rigorous and ethical commitment to collecting and curating the right data, are applied across all areas of specialisation. This foundation enables us to deliver a comprehensive suite of consulting services that catalyse strategic decision-making, illuminate pathways to achieve objectives, and drive impactful outcomes.
Brand, Advertising, and Marketing
- Advertising and concept development and pre-testing
- Brand strategy and positioning insights
- Market segmentation, sizing and feasibility assessment
- Brand tracking and market sentiment
- Customer, user and shopper experience
- Customer journey mapping
- Packaging and pricing optimisation
Product and Innovation
- User research and journey mapping
- Ideation and transformation
- New product development and extension
- Design thinking and human centered design
- Horizon scanning and market research
- Prototype development and concept testing
- Competitive analysis
Policy and Advocacy
- Program, project and policy review and evaluation
- Systematic literature reviews and rapid evidence assessments
- Community and member consultation and engagement
- Policy mapping
- Impact assessment
- Policy design and development
- Cost-benefit analysis
Sociocultural, Public Affairs and Governance
- Reputation and trust measurement
- Key stakeholder consultation and engagement
- Social cohesion measurement
- Social and cultural trend mapping
- ESG/sustainability performance assessment
- Stakeholder mapping and analysis
- Board evaluation